Barcelona
June 7- 9, 2011
What Did You Miss?

The agenda for DOMAINfest Europe was designed to help attendees, sponsors, speakers and experts build meaningful relationships that last well beyond the end of the conference.

We know that success comes from developing new ideas and new partnerships. We want DOMAINfest to be a valued source of those ideas and partnerships.

Review our recent agenda below, and make plans to join us at our DOMAINfest meet-up in New York City on August 23rd, or at our big annual DOMAINfest Global conference in Southern California in early 2012 (dates and location to be announced soon).

Tuesday June 7  
12:00 – 20:00 Registration desk open (Foyer - Grand Ballroom Olimpia)
12:00 – 15:00 Exhibitor Set-up (Atrium Room)
16:00 – 20:00 Happy Hour Cocktail Reception in the Exhibit Hall (Atrium Room)
Sponsored by Neustar
Join us in the exhibit area for beer, wine and snacks. It's a great way to start building relationships with fellow attendees. And it gives you a great opportunity to meet with our sponsors and exhibitors.
Wednesday June 8  
08:00 – 19:00 Registration Desk Open (Foyer - Grand Ballroom Olimpia)
08:00 – 19:00 Exhibit Hall Open (coffee and refreshments) (Atrium Room)
09:30 – 09:45 Welcome Remarks (Grand Ballroom Olimpia)
Peter Celeste SVP & GM, DomainSponsor

09:45 – 10:30

Presentation - European Legal and Regulatory Issues

Paul Keating
European domain investors need to understand and navigate through a variety of legal issues, regulatory actions and ICANN policies in order to protect their assets and manage their businesses. Our expert speaker will provide valuable insights in a brief, hard-hitting PowerPoint presentation highlighting the top issues. Q&A included.

10:30 – 11:15

Presentation - SEO Best Practices After Panda

Richard Baxter CEO, SEOgadget.co.uk
Richard is a frequent speaker at conferences, offering clear and concise tips on how to use website information architecture techniques to maximize search engine rankings. In this presentation, Richard will specifically discuss the impact of Google's panda algorithm on SEO best practices. He will also share his thoughts on how the Yahoo/Bing partnership will impact users, advertisers and publishers in Europe in the near future. Q&A included.

11:15 – 12:15

Keynote - Dark Patterns: User Interfaces Designed to Trick People

Dr. Harry Brignull User Experience Designer, DarkPatterns.org
Normally when you think of "bad design", you think of laziness or mistakes. These are known as design "anti-patterns". "Dark Patterns" are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind. Dr. Brignull will present and discuss several examples of websites that rely on different Dark Pattern techniques to increase conversions. You'll be surprised at how many major brands use Dark Patterns. How can you increase conversions without resorting to Dark Patterns? Come find out. Q&A to follow.

12:15 – 13:30

Lunch
(Syrah Mediterrani Restaurant in Hotel)
Sponsored by TheParkingPlace.com

14:00 – 14:45

Panel Discussion - TLD Update: Growth Trends and Investment Bets

Moderator: Lisa Box
Experts: Daniel Eisenhut, Ken Hansen, Frederick Schiwek, Tobias Wann
Four expert panelists will each be giving fast, hard-hitting 5 minute PowerPoint presentations highlighting their top 3 observations and predictions regarding ccTLDs and gTLDs. Everyone is looking for the next area of high growth. This panel discussion will help you decide where and when to invest, and just as importantly, where and when not to invest. Q&A will follow the PowerPoint presentations. Bring questions.

14:45 – 15:30

Panel Discussion - Mobile, Social and Affiliate Revenue Strategies

Moderator: Joerg Schnermann
Experts: Laurence Aderemi, Miguel Ochoa, Peter Glaeser
Are you getting maximum revenue out of your mobile traffic? How can social media be used to generate traffic that converts? What categories offer the most opportunities for converting parked domains into affiliate lead generation domains? Four expert panelists will each be giving fast, hard-hitting 5 minute PowerPoint presentations highlighting trends and techniques that can help you earn maximum revenue on your domain traffic. Q&A will follow the PowerPoint presentations. Bring questions.

15:30 – 16:00

Coffee Break
(Exhibit Hall - Atrium Room)
16:00 – 17:30 Moniker Live Premium Domain Name Auction
Are you looking for domains that offer instant branding and traffic advantages? If so, this auction will offer category-leading domains. See details on how to bid. Also sign-up for Moniker's Auction Alert emails.

20:30 – 24:00

Dinner Networking Party
Our venue for the evening will be La Torre dels Lleons, a 16th century villa located in the town of Esplugues, just 20 minutes drive outside of Barcelona. This historic villa has all the charming characteristics of a typical Catalan Masía (farmhouse). We will enjoy gourmet cuisine and musical entertainment in the beautiful gardens of this estate.

Thursday June 9
 
08:00 – 10:00 Registration desk open (Grand Ballroom Olimpia)
09:30 – 20:00 Relationship-building Excursions
Our goal is to help attendees build long-lasting relationships by sharing unique cultural experiences and one-of-a-kind fun activities in and around Barcelona.

During online registration, attendees will be able to select one morning and one afternoon excursion. But be sure to register early, because some excursions only have room for a limited number of people.

Morning Excursion Options 09:30 - 12:30 (see descriptions here)
  • Backstage at FC Barcelona - Sponsored by Verisign
  • Walking Tour (Guadi, Old Town and Las Ramblas) - Sponsored by Neustar
  • Tapas Cooking Class
  • Wine Tasting in Penedes

Lunch 12:30-13:30
Everyone meets for lunch to share fun and interesting stories about their morning excursions.

Afternoon Excursion Options 14:00-17:00 (see descriptions here)
  • Walking Tour (Middle Ages, Old Town and Las Ramblas)
  • Montserrat Tour
  • Savory Stroll Scavenger Hunt
  • Tapas Bar Crawl

20:30 – 24:00 Farewell Dinner Party brought to you by DomainSponsor
This farewell dinner party will be held at The new Shôko Restaurant & Lounge Club, located right on the beach just 3 minutes walk from the Pullman Barcelona Hotel. It is one of the most popular hot spots in Barcelona. We will have exclusive use of the club until midnight, at which time it opens up to the public and transforms into a vibrating night club.